PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
: Mohanlal's portrayal of Gaurish has been widely praised for its nuance and depth. He brings a sense of vulnerability and longing to the character, making him relatable and endearing to audiences.
: The film revolves around the life of Gaurish (Mohanlal), a 60-year-old man who sets out on a journey to fulfill his lifelong dream of visiting the holy city of Mecca. Along the way, he meets various people who shape his journey and help him discover himself. Pathemari Hindi Dubbed
: The Hindi dubbed version of Pathemari has been appreciated for its natural and seamless dubbing. The voice of Mohanlal in Hindi fits perfectly with the character, and the overall dubbing enhances the viewing experience. : Mohanlal's portrayal of Gaurish has been widely
The Hindi dubbed version of Pathemari has been well-received by audiences. Here are some interesting points to discuss: Along the way, he meets various people who
: The film explores themes of spirituality, self-discovery, and the human condition. It also touches on the idea of finding one's purpose in life and the importance of human connections.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
