Rozin, P. (1996). The socio-cultural context of eating and food preferences. In A. Booth (Ed.), Social learning and social psychology (pp. 147-164). Springer.
Pavlov, I. P. (1927). Conditioned reflexes. Oxford University Press. tasty curse wiki updated
Taste aversion is a universal human experience that can occur in response to a wide range of stimuli, from food poisoning to cultural or social conditioning. The phenomenon was first described in the 1960s by psychologists John Garcia and Robert Koelling, who discovered that rats developed a strong aversion to a particular taste after being exposed to it prior to a nausea-inducing experience (Garcia & Koelling, 1966). Since then, research on taste aversion has expanded significantly, with a growing understanding of the psychological and neuroscientific mechanisms underlying this phenomenon. Rozin, P
Garcia, J., & Koelling, R. A. (1966). Relation of cue to consequence in avoidance learning. Psychonomic Science, 4(4), 123-124. Springer